IMPACT INITIATIVE

Sex & Relationship Communication

The world’s first e-learning solution that stands at the crossroads of 

sexual consent and intercultural communication

Attention! Please open CUE’s Website on your computer or tablet browser for a better experience. 

A Transition Partner Into College Dating Life

Empower Young Adults for Safer and Freer Sexual Autonomy

Start a transformative journey

––The Intimacy IQ Test is an experimental introduction before the launch of a more comprehensive interactive e-learning solution on intercultural consent.

Intimacy IQ Test

Are you curious about the unique forces that shape the way you communicate your intimate desires? This is a comprehensive cultural/behavioural assessment consisting of 24 thought-provoking questions and scenarios. It allows you to uncover your sex communication style on the following 4 grounds. Experience sexual consent education tailored exclusively for you.

Result indicates the way one conveys a message. Do you rely heavily on background information, relational implications, and shared experiences, thus include many non-verbal cues? Or do you rely little on context, and prefer explicit, direct and verbal communication?

Result indicates how one relates to others on a hierarchical scale. Do you value equal treatment, strive for shared decision-making, and balance power dynamics in intimate relationships? Or perhaps, you show more of a tendency to respect and defer to authority figures, and perceive power imbalances as inherent in various social contexts, including intimate relationships.

Result indicates where one’s priorities lie. The “I” tendency is to place a higher value on personal goals, autonomy, and self-expression in sex and relationship. The “us” tendency is to place a high value on relational harmony, social bonds and in-group expectations . 

Sex shame refers to the feeling of guilt, embarrassment, or self-blame that can arise from one’s sexual thoughts, desires, or behaviours, particularly when those thoughts or behaviours are considered taboo or stigmatized by one’s culture, religion, or community.

  • Adler, R. S., & Proctor, R. F. (2012). Looking Out, Looking In (14th ed.). Cengage Learning.
  • Amos, N., & McCabe, M. P. (2015). Conceptualizing and measuring perceptions of sexual attractiveness: Are there differences across gender and sexual orientation? Personality and Individual Differences, 76, 111–122. https://doi.org/10.1016/j.paid.2014.11.057
  • Beckwith, H. L. P., & Morrow, J. A. (2005). Sexual attitudes of college students: the impact of religiosity and spirituality. College Student Journal, 39(2), 357. https://eric.ed.gov/?id=EJ714067
  • Bochner, S. (1994). Cross-Cultural Differences in the Self Concept. Journal of Cross-Cultural Psychology, 25(2), 273–283. https://doi.org/10.1177/0022022194252007
  • Dakanalis, A., Timko, A., Clerici, M., Riva, G., & Carrà, G. (2017). Objectified Body Consciousness (OBC) in Eating Psychopathology. Assessment, 24(2), 252–274. https://doi.org/10.1177/1073191115602553
  • Davis, C. M., Yarber, W. L., Bauserman, R., Schreer, G., & Davis, S. L. (1998). Handbook of Sexuality-Related Measures. SAGE.
  • Filak, V. F., Reinardy, S., & Maksl, A. (2009). Expanding and Validating Applications of the Willingness to Self-Censor Scale: Self-Censorship and Media Advisers’ Comfort Level with Controversial Topics. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/107769900908600207
  • Hendrick, C., Hendrick, S. S., & Reich, D. A. (2006). The brief sexual attitudes scale. Journal of Sex Research, 43(1), 76–86. https://doi.org/10.1080/00224490609552301
  • Hofstede, G., & Hofstede, G. J. (2004). Cultures and Organizations: Software for the Mind. McGraw Hill Professional.
  • Kim, D., Pan, Y., & Song, W. (1998). High-versus low-Context culture: A comparison of Chinese, Korean, and American cultures. Psychology & Marketing, 15(6), 507–521. https://doi.org/10.1002/(sici)1520-6793(199809)15:6
  • Kirkman, B. L., Chen, G., Farh, J., Chen, Z., & Lowe, K. B. (2009). Individual Power Distance Orientation and Follower Reactions to Transformational Leaders: A Cross-Level, Cross-Cultural Examination. Academy of Management Journal, 52(4), 744–764. https://doi.org/10.5465/amj.2009.43669971
  • MacNeil, S., & Byers, E. S. (2005). Dyadic assessment of sexual self-disclosure and sexual satisfaction in heterosexual dating couples. Journal of Social and Personal Relationships, 22(2), 169–181. https://doi.org/10.1177/0265407505050942
  • Matveev, A. V., & Walters, G. D. (2004). Cross Cultural Communication Competence and Multicultural Team Performance. International Journal of Cross Cultural Management, 4(2), 253–270. https://doi.org/10.1177/1470595804044752
  • Merriwether, A., & Ward, L. M. (2002). Comfort in our skin: The impact of women’s reproductive attitudes. In Poster presented at the annual meeting of the American Psychological Association, Chicago.
  • Minkov, M., Dutt, P., Schachner, M., Morales, O., Sanchez, C. S., Jandosova, J., Khassenbekov, Y., & Mudd, B. (2017). A revision of Hofstede’s individualism-collectivism dimension. Cross Cultural & Strategic Management, 24(3), 386–404. https://doi.org/10.1108/ccsm-11-2016-0197
  • Morse, J. M., Kieren, D. K., & Bottorff, J. L. (1993). The adolescent menstrual attitude questionnaire, part I: Scale construction. Health Care for Women International, 14(1), 39–62. https://doi.org/10.1080/07399339309516025
  • Noar, S. M., Carlyle, K. E., & Cole, C. (2006). Why Communication Is Crucial: Meta-Analysis of the Relationship Between Safer Sexual Communication and Condom Use. Journal of Health Communication, 11(4), 365–390. https://doi.org/10.1080/10810730600671862
  • Rehman, U. S., Balan, D., Sutherland, S., & McNeil, J. (2019). Understanding barriers to sexual communication. Journal of Social and Personal Relationships, 36(9), 2605–2623. https://doi.org/10.1177/0265407518794900
  • Richardson, R. M., & Smith, S. W. (2007). The influence of high/low-context culture and power distance on choice of communication media: Students’ media choice to communicate with Professors in Japan and America. International Journal of Intercultural Relations, 31(4), 479–501. https://doi.org/10.1016/j.ijintrel.2007.01.002
  • Schooler, D., Ward, L. M., Merriwether, A., & Caruthers, A. (2005). Cycles of shame: Menstrual shame, body shame, and sexual decision‐making. Journal of Sex Research, 42(4), 324–334. https://doi.org/10.1080/00224490509552288
  • Tsang, S., Royse, C., & Terkawi, A. S. (2017). Guidelines for developing, translating, and validating a questionnaire in perioperative and pain medicine. Saudi Journal of Anaesthesia, 11(5), 80. https://doi.org/10.4103/sja.sja_203_17
  • Vasilenko, S. A., Lefkowitz, E. S., & Maggs, J. L. (2012). Short-Term Positive and Negative Consequences of Sex Based on Daily Reports Among College Students. Journal of Sex Research, 49(6), 558–569. https://doi.org/10.1080/00224499.2011.589101
  • White, L. R. (2013). The Function of Ethnicity, Income Level, and Menstrual Taboos in Postmenarcheal Adolescents’ Understanding of Menarche and Menstruation. Sex Roles, 68(1–2), 65–76. https://doi.org/10.1007/s11199-012-0166-y
  • Wiederman, M. W. (2000). Women’s body image self‐consciousness during physical intimacy with a partner. Journal of Sex Research, 37(1), 60–68. https://doi.org/10.1080/00224490009552021
  • Woertman, L., & Van Den Brink, F. (2012). Body Image and Female Sexual Functioning and Behavior: A Review. Journal of Sex Research, 49(2–3), 184–211. https://doi.org/10.1080/00224499.2012.658586

Expert Development

The Intimacy IQ Test is a joint development by the CUE Team and Jolanda Zeeman, from ideation to completion. Jolanda worked as a classical anthropologist and then became an Intercultural Communication trainer. She had been with the esteemed Training Department of the KIT Royal Tropical Institute in Amsterdam for 15 years, before joining Radboud University. She has vast experience in designing and delivering communication training for Dutch diplomats and corporate C-suit executives and managers. She also had collaborations with renowned companies and institutions, including Philips, DSM, Vanderlande, DAMEN, Thales, DAMCO, the municipalities of Utrecht and Amsterdam, the Hangzhou Board of Tourism, TU Delft, University of Amsterdam, Wageningen University, Radboud University Nijmegen, TU Eindhoven and many others.​

The Secret Behind Our Design

The Intimacy IQ Test is a well-considered micro-learning journey intentionally disguised as "just a fun test." In crafting this tool, we recognized several defining characteristics of student life during their emerging adulthood as they enter higher education:

1) We respect the psychological dynamics of youth in their emerging adulthood––a phase marked by the desire for freedom, self-exploration, and expansion to the larger world.
2) Simultaneously, we do not overlook how this period introduces a new level of responsibility, demanding personal responses to increasingly complex life affairs, while, the protective umbrella of parents, schools, or other adults diminishes.

As a private and introspective learning journey, the Test taps into students' psychological dynamics, channelling their aspirations for autonomy, inner discovery, and outward growth. This mirrors the inclination of many students towards personality tests or astrology during this phase of life. Our approach recognizes the importance of morality, law, and principles while understanding the need for a more engaging strategy that respects the nature of young minds. At the intersection of freedom and personal responsibility, the Intimacy IQ Test guides its learners toward an understanding of consent, sexuality and intimate relationships, creating a foundation for healthy, informed choices in their journey through emerging adulthood.

What To Expect

Enjoyable Learning Process

24 thought-provoking questions that keep your mind engaged and become increasingly curious about your results

Absolute
Privacy

Only you can read your results and report. This is a private sex education experience that respect your privacy and an inner dialogue with yourself

Facilitate
Self-discovery

Increase self-awareness in your communication style in sex and romance, and understand how it is influenced by cultural norms and societal messages

Personal
Report

Receive a 2500-word personalized report that provide invaluable insights to uncover the hidden patterns, desires, and limitations that shape your intimate experiences

Offer
Framework

Learn a structured approach to understand and improve communication between sex partners, helping one navigates sensitive topics, expresses desires and personal boundaries

Clear
Guidance

Shed light on 8 key areas of growth opportunities for your sex communication skills and provide actionable strategies to cultivate meaningful transformation

0

Join 16 world-class universities and their student organizations to start a conversation with CUE about the Intimacy IQ Test

A Successful Story

Case Study

In the summer of 2023, CUE partnered with Leiden University’s Introduction Week, named, OWL. During every year’s OWL week, new students engage in a range of interactive and dynamic activities and gain insights into the student experience at the University as well as in the Leiden city and the Netherlands.  

The Intimacy IQ Test was featured on OWL’s app, student handbook and Instagram account. During the 5-day program, from August 28th to September 1st, CUE achieved incredible outcomes together with the OWL team.

Students finished the Intimacy IQ Test
and self-educated about sexual consent
> 0 %
Self-driven in the pursuit of their own sex education and self-discovery
0 %
Traditional workshops or training sessions to educate the same number of young students would have cost over fifty thousand Euros for a one-section learning.
> 10000 € Worth

Image Gallery

Click on the image to view a selection of images from this partnership

Institutional Report

Consider the option of obtaining a data-analysis report.
Please click on the images below to view a demonstration.

Iterative Enhancement

Since the autumn of 2023, CUE has established a collaborative partnership with Utrecht University's Graduate Gender Programme (GGeP) to conduct comprehensive focus group testing. This strategic collaboration provides a robust foundation for refining and enhancing our offerings. Stay tuned for more updates as we continue to evolve our offerings.

Testimonial

"I would say everyone should take this test! I was impressed how much this test can tell about a person without asking any too personal questions."
- Jill
"My understanding of myself and my sexuality is deepened and I was given suggestions and tools to continue to understand my sexuality in order to build a much healthier and more honest relationship with myself. "​
- Luca

To receive the Intimacy IQ Test demo,
email us at info@cue.education

We Only Deliver
Sex Education
That Works

Relatable, Applicable, Educational with a dose of Fun

Coming soon

INTERCULTURAL CONSENT COURSE

This course provides intercultural training on sexual consent for young adults studying and living in a multicultural and international environment. It is a modular course that uses storytelling and active learning approaches to engage learners and equip them with essential conceptual tools to own their sexual autonomy.

Course Structure

Welcome

1) General Introduction
2) Why is sexual consent important
3) Course outline

Module 1

1) A New Life Chapter
2) Emerging Adulthood
3) Personal Boundary

Module 2

1) A New Environment
2) Host Country Culture
3) Sexual Consent 101

Module 3

1) Intercultural Framework
2) Sex Shame
3) Bodily Autonomy

Module 4

1) Peer Dynamics
2) Rape Culture
3) Drug and Alcohol Culture

Module 4

1) Stories of Consensual Sex
2) Practical Local Resources
3) Ending Note

  • Bartholow, B. D., & Heinz, A. (2006). Alcohol and aggression without consumption: Alcohol cues, aggressive thoughts, and hostile perception bias. Psychological Science, 17(1), 30-37.
  • Bellis, M. A., Hughes, K., Calafat, A., Juan, M., Ramon, A., Rodriguez, J. A., … & Phillips-Howard, P. (2008). Sexual uses of alcohol and drugs and the associated health risks: a cross sectional study of young people in nine European cities. BMC public health, 8(1), 1-11.
  • Bicanic, I., Snetselaar, H., De Jongh, A., & Van de Putte, E. (2014). Victims’ use of professional services in a Dutch sexual assault centre. European journal of psychotraumatology, 5(1), 23645.
  • Bustamante, R. M., Nelson, J. A., Henriksen Jr, R. C., & Monakes, S. (2011). Intercultural couples: Coping with culture-related stressors. The Family Journal, 19(2), 154-164.
  • Castelo-Branco, C., Parera, N., Mendoza, N., Pérez-Campos, E., Lete, I., & CEA group. (2014). Alcohol and drug abuse and risky sexual behaviours in young adult women. Gynecological endocrinology, 30(8), 581-586.
  • Castelo-Branco, C., Parera, N., Mendoza, N., Pérez-Campos, E., Lete, I., & CEA group. (2014). Alcohol and drug abuse and risky sexual behaviours in young adult women. Gynecological endocrinology, 30(8), 581-586.
  • Davis, C. M. (1998). Handbook of sexuality-related measures. Sage.
  • Davis-Stober, C. P., McCarty, K. N., & McCarthy, D. M. (2019). Decision making and alcohol: health policy implications. Policy insights from the behavioral and brain sciences, 6(1), 64-71.
  • Fincham, F. D., & Cui, M. (Eds.). (2010). Romantic relationships in emerging adulthood. Cambridge University Press.
  • Freeman, N., Friedman, R. S., Bartholow, B. D., & Wulfert, E. (2010). Effects of alcohol priming on social disinhibition. Experimental and clinical psychopharmacology, 18(2), 135.
  • Gamsriegler, A. (2005). High-context and low-context communication styles. Studiengang Informationsberufe, 3-4.
  • George, S., Rogers, R. D., & Duka, T. (2005). The acute effect of alcohol on decision making in social drinkers. Psychopharmacology, 182, 160-169.
  • Gottman, J. M. (2011). The science of trust: Emotional attunement for couples. WW Norton & Company.
  • Hochberg, Z. E., & Konner, M. (2020). Emerging adulthood, a pre-adult life-history stage. Frontiers in endocrinology, 10, 486415.
  • Inzlicht, M., Bartholow, B. D., & Hirsh, J. B. (2015). Emotional foundations of cognitive control. Trends in cognitive sciences, 19(3), 126-132.
  • Körner, N., Schmidt, P., & Soyka, M. (2015). Decision making and impulsiveness in abstinent alcohol-dependent people and healthy individuals: a neuropsychological examination. Substance Abuse Treatment, Prevention, and Policy, 10(1), 1-10.
  • Lamagna, J. (2011). Of the self, by the self, and for the self: An intra-relational perspective on intra-psychic attunement and psychological change. Journal of Psychotherapy Integration, 21(3), 280.
  • Levand, M. A. (2020). Consent as cross-cultural communication: Navigating consent in a multicultural world. Sexuality & Culture, 24(3), 835-847.
  • Peterson, C., DeGue, S., Florence, C., & Lokey, C. N. (2017). Lifetime economic burden of rape among US adults. American journal of preventive medicine, 52(6), 691-701.
  • Post, L. A., Mezey, N. J., Maxwell, C., & Wibert, W. N. (2002). The rape tax: Tangible and intangible costs of sexual violence. Journal of Interpersonal Violence, 17(7), 773-782.
  • Ryff, C. D., Love, G. D., Miyamoto, Y., Markus, H. R., Curhan, K. B., Kitayama, S., … & Karasawa, M. (2014). Culture and the promotion of well-being in East and West: Understanding varieties of attunement to the surrounding context. Increasing psychological well-being in clinical and educational settings: Interventions and cultural contexts, 1-19.
  • Sable, M. R., Danis, F., Mauzy, D. L., & Gallagher, S. K. (2006). Barriers to reporting sexual assault for women and men: Perspectives of college students. Journal of American College Health, 55(3), 157-162.
  • Schmitt, D. P., Alcalay, L., Allensworth, M., Allik, J., Ault, L., Austers, I., … & ZupanÈiÈ, A. (2004). Patterns and universals of adult romantic attachment across 62 cultural regions: Are models of self and of other pancultural constructs?. Journal of Cross-Cultural Psychology, 35(4), 367-402.
  • Schmitt, D. P. (2003). Universal sex differences in the desire for sexual variety: tests from 52 nations, 6 continents, and 13 islands. Journal of personality and social psychology, 85(1), 85.
  • Snyder, C. R., Lopez, S. J., Edwards, L. M., & Marques, S. C. (Eds.). (2020). The Oxford handbook of positive psychology. Oxford university press.
  • Sorokowska, A., Saluja, S., Sorokowski, P., Frąckowiak, T., Karwowski, M., Aavik, T., … & Croy, I. (2021). Affective interpersonal touch in close relationships: A cross-cultural perspective. Personality and Social Psychology Bulletin, 47(12), 1705-1721.
  • Wiederman, M. W. (2005). The gendered nature of sexual scripts. The Family Journal, 13(4), 496-502.
  • Wilczek-Watson, M. A. R. T. A. (2017). Intercultural Intimate Relationship. The International Encyclopedia of Intercultural Communication, 1-9.
  • Wood, D., Crapnell, T., Lau, L., Bennett, A., Lotstein, D., Ferris, M., & Kuo, A. (2018). Emerging adulthood as a critical stage in the life course. Handbook of life course health development, 123-143.

What To Expect

Focus

Engaging content designed to sustain focused attention

Fun

Serious education touched with a wise dose of fun and entertainment

Relatable

Story-based education, root abstract concepts in real life scenarios

Memory

Reinforce learning outcomes through mini games and quizzes

Baby Steps

Each video is less than 3 minutes in length, and builds on each other

Tool Box

Downloadable tools for daily use and long term referral

Interdisciplinary Research & Global Literature Review
> 0 h
Content Development & Design
> 0 h
Expert Interviews & Consultation
> 0 h

For further details about this course,
email us at info@cue.education

Purpose of
Impact Initiative

Secure Student Wellbeing

Prioritize mental as well as physical health for individuals, by working directly with administration, student societies, and student bodies

Safeguard Campuses

Make campuses safer through education by providing necessary tools and knowledge on safety measures.

Upscale Sex Education

Our innovative consent models aim to revolutionize sex education for diverse globalized communities, empowering individuals to make informed decisions.

Raise DEI Awareness

Create a more inclusive and equitable environment, as underrepresented groups thrive in culturally invested institutions

Local Insights

Interested in joining our team?

We are always seeking passionate, talented people to contribute to growing CUE. If you’re interested in the opportunity to use your unique expertise and skills to make a social impact, contact us with your CV and tell us what you’d be able to bring to our business!

info@cue.education

Your Life Navigator

Contact

info@cue.education

Privacy Reminder

In accordance with the current EU data protection laws, please take a minute to review the terms & conditions for using our services. Our terms describe how we use data and the options available to you.

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